UCF Students Use Guerrilla Marketing Tactics To Help Homeless
>> Friday, October 9, 2009
Students in the Rosen College of Hospitality Management, at the University of Central Florida, have been rocking for the homeless in major ways this semester. In conjunction with Mrs. Whitney's Event Planning Class, the students have been assigned to volunteer and help promote Rock For Hunger Fest 4, October 10th in Downtown Orlando. As part of the promotions the students signed up in 3 groups
- Street Team - fliers and posters around town
- On Campus Marketing Event
- Day Of Street Campaign
If you are downtown tomorrow, Saturday October 10th, look for 20-30 students setting up homeless camps in parking spaces, talking about the show and the changes Rock For Hunger is making in the community. They will have info cards, tickets to the events and high spirits to kick off the day's festivities.
The students that were on campus, did one heck of a job in promoting the show, with a display of homeless life on campus - utilizing benches, free speech areas and cardboard signs to grab UCF students attention. Here are some pics from that event:
We want to thank the class for their efforts in making Rock For Hunger the biggest local charity concert of its kind and for helping us get one step closer to opening the Rock For Hunger Dreams Center in early 2010.See you tomorrow at the show!
Grab you tickets here!
-Greg Rollett
27 comments:
Great ideas by the Rosen folks. Cool stuff.
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