Gen-Y, Non-Profits and Technology

In the last few weeks I have been engulfed in Social Media. I sit neck deep in RSS feeds and emails, signing up for new services before the general public knows that they exist and make cyber friends daily. It’s a trend that hasn’t fully taken off with the non-profit sector. They are moving a little slower, a little shy in going on a date with Web 2.0. But why?

Most Web 2.0 activities are free! They are time consuming, but they are viral and can play huge dividends to your bottom line. Gaining new volunteers, supporters and donors are some of the hardest things facing not-for-profits not only here in Orlando, but everywhere.

Generation-Y has shown great interest not only in Rock For Hunger, but many philanthropic efforts. Millennials are eager to help out and make a difference in our planet and our communities.

Myspace and MTV have been holding debates with presidential candidates that Gen-Y has been able to text in questions to and give feedback in real time to the hopefuls. Some of the most impact-ful questions have to do with the environment, the economy and education. These technologies have allowed the presidential candidates to respond to our needs and address why there are disagreements between their generation and our generation.

Social networks are playing a major part in the revolution of Gen-Y non profits. We are able to spread our message virally through videos, comments, music, podcasts, mass emailing, bulletins, blogging, friend requests, and so much more. A video that we shot on a Monday night feeding can be uploaded to YouTube, Myspace and Blip.tv the same night and be watched by people all over the world in less time then you are spending at the mall holiday shopping.

Social Networks are now popping up that are specific for causes and even major media outlets such as MTV have taken measures into their own hands.

Generation-Y is at an advantage more than any other generation before us. The communication barrier has been broken down. Email addresses and online profiles can be found in seconds. We can connect with people of similar backgrounds and interests and get them involved with a simple email.

I am excited for what the technology generation can do. I am excited to see more people get involved in causes that matter to them. Rock For Hunger is not for everyone, but I do believe that you can find something that you are passionate about to take time out of your busy lives and make a difference. Now if only the old fashioned not-for-profits will up the ante and make giving and donating time part of the Web 2.0 explosion.

-Greg "G-Ro" Rollett